MISSION
Why This Exists
Agriculture runs on trust. The people who buy from you, sell through you, and entrust you with their information should not have that information resold to the highest bidder.
The Data Privacy Pledge exists to make one promise visible, specific, and easy to verify: customer data belongs to the customer. If a business wants the mark, it signs the pledge in public and keeps that promise in practice.
For most of American history, a deal was a deal. You looked someone in the eye, you shook hands, and the deal was done.
Unfortunately, that isn't how a lot of transactions work anymore.
Today, the moment a farmer touches an auction platform, a parts portal, or a financing form, their information is fed into a pipeline of third parties they never chose to do business with. Lenders. Insurers. Telematics aggregators. Ad platforms. Data brokers who exist for no reason other than to repackage and resell what was lent to someone else in confidence.
The customer data your business collects belongs to the customer, not to a private-equity-owned marketplace, not to a data broker, not to anyone willing to pay for it.
Data Privacy Pledge exists to draw a clean, public line. Companies who take the Data Privacy Pledge say, in writing: we use customer data to do the work the customer asked us to do, and nothing more.
That's it.